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    While most people just look at the striking image, you are taking the time to read this superfluous copy. But, this is where the die-hards look for additional details and info, so a little extra effort can go a long way. This is the space where I operate in, the extra effort space, because the details really do matter.Details Matter

let’s talk about skin in the game

There are many ways to skin a cat, just ask PETA.

When presented with so many choices, so many paths to follow it’s good to be with someone who’s been there – someone with experience. That’s me! And, let me tell you, I can skin a cat a multitude of ways, some that won’t get your business in hot water with pesky do-gooders, animal rights activists and stakeholders… or people that don’t get the saying or metaphors in general. I’m not against cats per se, but when you need to skin one, it’s good to know there are options. Am I right?

Honestly, I don’t mind using cats as a metaphor one bit. I’m Kevin Franco and I approve this message.

Read More (seriously, you should read more. Everyone should)

Most people put important messages here, yet, here I am wasting this space to make a point. Why?

It’s not what grabs your attention, but what holds it. Substance over charisma. A lens for the long term is how I see the world, the framework of my vision. This is how I can assist in making your project a success.